Hi, I’m Lana.

The 27 Project came out of my life and career.

I grew up in a family of gigging musicians that had its share of mental health, trauma, and substance use. I was a teenager in the 90s, so I watched many of my music idols lose their lives due to the same challenges my family members were facing.

I became a psychotherapist in my 30s and specialized in trauma and PTSD. I focused on my education and research and left some parts of my life on hold while I worked on becoming an effective therapist and learned all about the treatment industry.

In my mid-40s, I started missing who I was in my teens and twenties. I missed music. I missed the artists and the fans. I felt like an imposter of myself, and an emptiness that I needed to fix. So I came back to the music scene. First, it was going to shows every weekend and just having fun.

Then, I learned (very late) that Chris Cornell took his life in 2017. He was one of the few artists from the 90s that we still had. Something clicked inside of me, and I knew I needed to do something. So, I printed T-Shirts with a message on the front, dedication to Chris, and a QR to resources on the back, and wore them to music venues.

The 27 Project was born.

#livebeyond27 #keepthefiresalive

IG: live.beyond27


My Approach

What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Simple ideas

Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Lasting impact

We build with clarity, act with integrity, and always stay curious.