The 27 Project
The ghost light is a light left burning on a stage after the show has ended and the people are gone. It’s a symbol that the stage is not abandoned or forgotten, and that people will return. It’s a recognition that there is always the next day and the next show. No one is left behind; there is the opportunity of the next day, the next week, next month, next year. There is a light burning in the darkness as a beacon for those of us who feel lost. I like this as a symbol of the mission, and I used this name for the project's photography wing.
Connection is what keeps us alive. It keeps the fires burning. We need somewhere to go with our difficulties and our celebrations to feel less alone, to feel safer. The 27 Project is about finding connection and making it ok to get help when it’s needed.
The industry is full of challenges for creators, performers, crew, and everyone involved. We need a shift in the culture toward preventive support rather than reacting when the need pushes hard enough. With foresight, we can see that addressing issues very quickly saves time, money, and most importantly, lives in the long run. This project’s mission is to help people do just that.
#keepthefiresalive
Challenging Dynamics
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Challenging Environments
We build with clarity, act with integrity, and always stay curious.
Hi, I’m Lana.
The 27 Project came out of my life and career.
I grew up in a family of gigging musicians that had its share of mental health, trauma, and substance use. I was a teenager in the 90s, so I watched many of my music idols lose their lives due to the same challenges my family members were facing.
I became a psychotherapist in my 30s and specialized in trauma and PTSD. I focused on my education and research and left some parts of my life on hold while I worked on becoming an effective therapist and learned all about the treatment industry.
In my mid-40s, I started missing who I was in my teens and twenties. I missed music. I missed the artists and the fans. I felt like an imposter of myself, and an emptiness that I needed to fix. So I came back to the music scene. First, it was going to shows every weekend and just having fun.
Then, I learned (very late) that Chris Cornell took his life in 2017. He was one of the few artists from the 90s that we still had. Something clicked inside of me, and I knew I needed to do something. So, I printed T-shirts with a message on the front, dedication to Chris, and a QR code to resources on the back, and wore them to music venues.
The 27 Project was born.
#livebeyond27 #keepthefiresalive
IG: live.beyond27